Páramo Directional Clothing Systems was set up by the founder and owner of Nikwax, Nick Brown.
He is still very much part of the day-to-day running of Páramo, continuing to contribute to new fabric developments in particular.
| 1980s |
1984 |
![]() |
|
1986 |
|
1989 |
| 1990s |
|
1990 |
|
1992 |
![]() |
|
1994 |
|
1995 |
|
1997 |
|
1998 |
| 2000s |
|
2000 |
|
2001 |
|
2002 |
|
2003 |
|
2004 |
|
2005 |
|
2006 Arrival of the Pájaro, our classic country and wildlife watching jacket in Nikwax Analogy, with a donation to Trees for Life to plant a sapling in the Caledonian Forest for every Pájaro sold. Launch of new ‘overlayering’ garments, the Torres Smock and Gilet, made from Nikwax Analogy Insulator fabric to warm the body quickly by efficient retention of body heat. August 2006 saw our first visit to the BirdFair, and our tie up with Andy Rouse, the internationally acclaimed wildlife photographer, to create a range of garments for wildlife watchers and photographers, the Aspira Range, which can be seen and purchased at www.aspirafund.co.uk. All sales benefit the Aspira Fund. |
![]() |
2008 For the third year running, walk magazine readers voted Páramo into gold, silver and bronze positions for baselayers, trousers, jackets and fleeces, gaining a silver award for 'best overall brand' among Ramblers' Association members. Meanwhile visitors to OUTDOORSmagic.com voted Páramo 'best clothing brand' in March. Our Hill, Hike & More catalogue in September was a celebration of nature, and we opened a number of specialist nature retail partners around the country. |
|
2009 2009 saw the arrival of our Nikwax Analogy Light fabric much to the excitement of both gear testers and outdoor enthusiasts. Appearing first in our much loved Velez Adventure Smock in the Spring and in the new Quito Jacket in the Autumn Winter line up, it provides Analogy protection and breathability for those who need to travel fast and light. The Velez Adventure Trousers complete the line up. Radical new overlayering garments, the Torres Sleeves and Torres Trousers were launched in Autumn 2009 - innovative insulation which is quick, easy and practical to put on, improving both comfort and safety on the hill. The new website, naturallyparamo.co.uk, made its appearance in Spring 2009, enabling wildlife watchers and photographers to buy 'nature-friendly' garments on line.
|
| 2010 & beyond |
2010 In March 2010 for the first time, Páramo exhibited at Focus on Imaging, the photographic exhibition, and were delighted to feature both Andy Rouse and many of the Light & Land team on the Páramo stand - we will be going back! We were thrilled to receive awards from walk magazine readers again - voted 'Best Waterproof Jacket', 'Best Walking Trousers' and 'Best Overall Walking Brand' in their annual reader awards - a great accolade. In July, we were very happy to be given a 'Best Buy' by the highly respected Ethical Consumer magazine in their review of outdoor gear, the only outdoor clothing brand to receive this status. September 2010 saw the launch of Páramo Partners, an online portal, allowing selected retailers to offer access to the whole range of Páramo in our warehouse at any time from an instore computer - so helping our small, independent retailers and ensuring potential Páramo purchasers have access to the widest range of garments all the time. The Pájaro Trousers were launched to complement the Pájaro and Halcon country jackets. 2011 In Spring 2011 the innovative Quito Trousers joined the legwear range. The zip-on/ zip-off construction allows the wearer to put them on speedily without sitting down or taking their feet off the ground. BBC Countryfile magazine readers voted Páramo as 'Best Outdoor Brand', while Camping magazine named the Cascada Jacket as a winner in their annual awards. Once again Páramo was in the Wanderlust Readers' Travel Awards line-up too. The Torres Core joined the overlayering range, a perfect complement to the innovative Torres Sleeves, creating a very versatile insulating system. 2012 & beyond In January, walk readers again voted Páramo the 'Best Overall Walking Brand'. The clothing was also awarded Gold in the 'Best Waterproof Jacket', 'Best Baselayer' and 'Best Midlayer' categories. The Spring/ Summer season saw the launch of 15 new styles including the lightest ever Analogy jacket, the Ladies' Mirada, the Halcon Waistcoat and new checked travel shirts in protective Parameta A. The Autumn/ Winter range includes new jackets for walkers - the Andina and Pasco for high energy walkers, with fantastic ventilation and reinforced shoulders and back for load carrying. An improved Parameta T+ fabric is introduced to provide a more robust baselayer for all outdoor activities. The Páramo Recycling Scheme was trialled and launched - offering a real option to those wanting to renew or dispose of their Páramo garments without contributing to resource use and landfill, and be rewarded with a saving on a new Páramo garment. The Páramo range is highly regarded by the outdoor industry as offering superior weather protection and comfort – all garments come with a lifetime guarantee. 145 outdoor retailers currently stock Páramo and a loyal customer base continues to grow. Páramo’s aim is to extend the range into other outdoor disciplines, providing unsurpassed comfort in all activities and in all environments. |







